TWEEZERMAN
ILLUMINATED DISPLAY
Designed for Ulta Beauty
Engineered a high-impact retail fixture with LED-backlit headers and tiered lighting to boost aisle traffic, brand presence, and product discovery.
OMA AWARD WINNER
Modular Architecture
Developed a standardized component framework that scales across varied footprint configurations while significantly reducing custom tooling and production costs.
Maintenance & Retail Compliance
Designed quick-turn educational graphics with swap capabilities reducing annual visual refresh expenses across ~1,500 doors. Implemented custom flip-up channel strips to conceal inventory reorder tags, upholding premium visual standards without compromising stock management efficiency.
