TWEEZERMAN GEAR
Product Line
Men's grooming, reimagined. Ergonomically engineered grooming tools, tailored for the modern man.
Brand Identity
Cohesive Logo: Integrated a direct G.E.A.R. category callout with the classic Tweezerman logo to preserve brand equity while clearly defining the men's category.
Packaging Design
Designed product packaging featuring a premium matte black finish and bluish-gray inserts, ensuring a masculine yet cohesive feel across current retail SKUs.
Counter Display
Created a compact counter merchandising unit that showcases top-performing men's SKUs.
Social Campaign
Micro moments social media campaign used for father's day advertising and social media.
