TWEEZERMAN
Retail Packaging Redesign
Modernizing and consolidating Tweezerman’s retail packaging to deliver an elevated shelf presence and sustain vital brand recognition.
Brand Identity
The redesigned packaging balances brand equity with modern shelf appeal. Pairing the classic Tweezerman logo with an elevated matte black and PMS 543C palette creates a premium backdrop versatile enough for every product finish.
Sustainability
PCR Plastic + FSC Paper: Transitioned 100% of our packaging to post-consumer recycled (PCR) plastic and FSC-certified paper to reduce waste and champion responsible sourcing.
Multi-Format
Packaging Design
Delivering a seamless, recognizable brand experience across PCR boxes, trays, and blister packs requires fixed visual anchors, strict substrate tolerances, and cross-substrate color management.
Planogram
Unifying color palettes and branding elements across diverse packaging formats and finishes delivers a cohesive, premium shelf block that reinforces a professional brand identity.
Counter & Floor Display
Engineered with a 360° swivel base, this two-sided counter and floor display is purpose-built to invite customer interaction from every angle.
2-Tier Shelf Display
Designed to hold 10 to 12 retail SKUs, this space-saving acrylic display maximizes counter space and product visibility.
