PET COLLECTION
New Product Line
Introducing the Tweezerman Pet Collection: Bringing iconic beauty, precision and premium craftsmanship into the world of professional pet grooming.
Brand Identity
Cohesive Logo: Integrated a direct category callout with the classic Tweezerman logo to preserve brand equity while clearly defining the new pet sector. High-Contrast Palette: Anchoring the brand in classic premium black with a vibrant neon yellow accent color PMS 803C, engineered to command immediate retail attention.
Packaging Design
Designed product packaging with luxury matte black finish with high-contrast yellow accents to outshine established legacy brands on the shelf.
PR Box
Engineered a rigid, premium setup box housing the entire SKU lineup, delivering a premium unboxing experience for influencers and media partners. Features a custom die-cut, high-density foam tray to securely protect and showcase the products.
Pre-Pack Display
Created a compact retail merchandising unit that showcases top-performing SKUs within a highly efficient footprint.
Product Innovation
Collaborated cross-functionally with Product Development and Brand teams to design the 2-in-1 Shampoo Dispensing Brush, which proudly won the 2025 Pet Innovation Award.
Strategic GWPs
Curated a diverse range of functional gift-with-purchase (GWP) merchandise tailored specifically to engage and reward dog and cat owners, featuring practical items like portable collapsible water bowls for travel and textured suction-cup lick mats designed to soothe and distract pets during grooming.
