HARAJUKU LOVERS
By Gwen Stefani
Tweezerman bringing Gwen Stefani's Japanese street style-inspired fashion label Harajuku Lovers to its beauty products! This limited edition designer series beauty tool collection features Pop Art of iconic characters Love, Angel, Music, Baby, and G.
Pattern Design
Designed a limited-edition retail collection featuring vibrant product patterns tailored to five distinct character personas (Love, Angel, Music, Baby, and G). Balanced unique character identities with a unified design system to create a highly cohesive, collectible product line.
Impulse Product Creation
Designed and developed point-of-purchase items, including compact mirrors, mini slant tweezers, matchbox files, and nail files.
Packaging Design
Paying tribute to the iconic Harajuku Lovers perfumes, this packaging pairs a high-gloss finish with a matte black background. Featuring vibrant, pop-art character illustrations, the design boldly reinforces the brand's unique identity.
Website Banner
The web banner design maintains a unified look and feel for the full 360-degree campaign.
