BETSEY JOHNSON
Iconic Designer Series
Designed in collaboration with punk fashion icon Betsey Johnson, this project bridges the gap between functional grooming tools and high-fashion collectible accessories.
Pattern Design
The collection reimagined the everyday, award-winning slant tweezers by dressing them up in bold, whimsical rock-and-roll graphics featuring Marilyn Monroe ("Betsey Babe"), hot-pink skulls ("Betsey Bones"), and a floral print ("Betsey Bud").
Packaging Design
The cohesive packaging perfectly matches the fun, high-saturation aesthetic of the product patterns.
Pre-Pack Display
A compact, pre-pack display that showcases the complete Betsey Johnson collection within a minimal footprint.
Magazine Ads
Designed a cohesive, high-impact, 1/3-page print advertisement campaign for major national publications. Simultaneously launched creative assets in Seventeen (English) and People en Español (Spanish).
Website Banner
The web banner design maintains a unified look and feel for the full 360-degree campaign.
Photos from the product launch event.
